Sunday 14 Aug 2016 by Steve Magas |
How can I put this delicately?
“Woot.com” – your “thoughts” about cyclists are stupid – your product is lousy and your attitude and advertising sucks…
…so much so that I’m encouraging folks to write or call you and tell you the same thing and steering people away from your products… how bout THEM apples… oh man, I think they are quacking…er… quaking in their boots… OK maybe not, but here’s the story…
Below is the “ad” for an indoor exercise bike offered by [Amazon owned] “Woot.” Their approach to selling the bike is to basically take pot shots at cyclists… whining the usual whines and hacking away at the usual stereotypes –> nobody likes you – you block the road- you go too slow- it’s not safe- you are unpredictable – weird hand signals – pedestrians don’t like you – you should get off the road— “therefore,” the ad seems to say, you should just buy an indoor exercise bike from woot.com.
Maybe it was supposed to be funny? I dunno… I wonder if they use the same type stereotypical imagery and language to sell other stuff (“Yo – youse Italian guys- everybody knows you’re part of the Mafia so why not buy our suits and dress like a gumbah hit man – capiche?”)
It’s certainly their right to advertise their bikes for sale using any stupid discriminatory stereotypical way they choose – just as it’s my right to point out their ridiculous attitude to my millions of followers…er… dozens of followers… and it’s YOUR right to NOT buy from them, and let them know how you feel after reading the ad copy below.
So yes, I say avoid Woot – don’t buy their crappy exercise bike – send them a letter – – on paper – and tell them they Suck at Marketing…the address is below
4121 International Parkway
Carrollton, TX 75007
Since they are ticking off the group of people I’m sure their marketing folks figured would love to buy their product maybe they would want to know that…?
Naaahhhhh they probably don’t care and feel like we “can’t take a joke”…
Here’s the site – Woot.com’s Stupid Advertising – the language of their “ad” is typed below…
“An Open Letter to Bikers Everywhere:
How can I put this delicately? No one likes you.
Drivers don’t like you. You block up the road by going too slowly and you make drivers nervous because they can’t tell what you’re going to do next. And please, don’t even menti
on those weird hand signals. No one knows what those are supposed to mean, and I’m pretty sure sometimes you just make them up.
Pedestrians don’t like you either. You take up all the space on the sidewalk and you come through so fast that it’s scary and dangerous. You come up behind people while they’re wearing their headphones and scare them when you whiz by. One of you even ran over my shoe one time!
Other bikers don’t even like you! Other bikers just want to prove that they’re better bikers than you. That they have better equipment and better biking etiquette. They don’t, but that’s not the point. The point is: no one wants you around.
Listen, I’m not saying you have to stop biking, I’m just saying you could be a little more discreet about it. Try to stay out of everybody’s way a little more. Find a way to get your biking fix in in the privacy of your own home.
When you think about it, it’s the only safe and decent option you have.”
Well, I guess I do have options – I can write about it – I can tell YOU about it – I can encourage YOU to write to Woot – I can joke about it – I can encourage YOU to joke about it – and I can certainly NOT buy anything from Woot.com…
Gotta love a Free Market Economy!